The development of the progressive new materials finishes is the consequence of a close collaboration with two of Børge Mogensen’s grandchildren, Emilie Ventujol Mogensen and Sarah Alexandra Moutouh. The visual marketing campaign also bears a exceptional Mogensen mark, as Emilie Ventujol Mogensen and her brother Rasmus Mogensen act as inventive director and photographer.
It is no coincidence that the a few grandchildren are deeply involved in this selection. Emilie Ventujol Mogensen and Sarah Alexandra Moutouh are each designers, and alongside one another with the other four grandchildren, they are now much more concerned in the style legacy from their grandfather. A job they solution in a extremely humble way since, as they say, ” It is not just our family’s heritage, but Denmark’s.”
“Our household shares the comprehending that just because you can generate some of Børge’s types, it does not suggest that you have to. It wants to make perception in strategies that can not essentially be calculated. It ought to be pushed by visionaries who do not settle for the world’s position quo. This is how we perceive Mater. They are on an critical mission doing the job with round manufacturing. The long run calls for corporations that acquire that duty and regulate to make it into a solid and rewarding business enterprise. We would like to assist that with our family’s title and values.” —Grand daughter of Børge Mogensen, Emilie Ventujol Mogensen
“Functioning with the Mogensen family members has been a wonderful prospect for Mater. It has been pretty motivating to set a selection from the 1950s into production in new round resources. It provides the home furnishings a entirely new expression and materiality.” —Founder of Mater and Head of Circular Transformation, Henrik Marstrand
Launching Mater Round Materials //— A circular waste composite
The seat and the backrest of the new chair are produced from upcycled fibre-primarily based waste resources and plastic waste mixed with sawdust from the FSC wooden foundation of the chair, in short, Mater Circular Content.
Mater has made this ground breaking technological innovation for push moulding lots of sorts of home furnishings. The approach enables effective upcycling of industrial waste and, at the exact time, lowers carbon emissions. For this collection, industrial squander from Grohe and BKI Kaffe get mixed with sawdust.
Henrik Marstrand is also dependable for the solution growth of the collection and the cooperation with Emilie and Sarah. He states “When launching a new selection, we always make positive that it supports our eyesight to use upcycled plastic and other waste supplies. We are self-assured that The Børge Mogensen Acutely aware assortment will make a substantial optimistic effect in our marketplace.”
The new composite materials is built to be reprocessed all over again and once again. Anything at all manufactured with Mater Circular Materials can be recycled and built into new household furniture up to 5 occasions. This is an crucial move to Mater’s eyesight of becoming one hundred % circular.